Category: Newsletter

Consider the Consequences Before the Brand Refresh

Before undertaking corporate branding, such as adopting a new brand or altering the existing one, businesses should ensure the change will not create new liability or jeopardize existing valuable trademark rights.  Rebranding can be a costly process involving changes to logos, packaging, marketing materials, and more. It can be disorienting to customers.  A business never […]

Written by on January 24, 2024

The Importance of Conducting an Annual Business Confidentiality Refresher by James E. Hudson III, Shareholder

Is your business truly protecting its most confidential information?  Businesses derive value from maintaining information in confidence, so the failure to protect against that loss can be detrimental.   Likewise, the failure to take sufficient steps to protect the business’s confidential proprietary information, i.e. trade secrets, can undermine any enforcement action brought in court to recover […]

Written by on November 20, 2023

Recognize and Protect Your Brands Now by James E. Hudson III

As the ability to maintain control over the business’s trademarks is based on seniority, it is imperative to immediately act to protect the business’s trademark rights to avoid being geographically constrained.  The failure to do so can result in limits on enforcement and remedies and in other business’s adopting the same or similar trademarks.  Beneficially, […]

Written by on October 2, 2023

Annual Review of Trademark Use is Key by James E. Hudson III

Businesses should add an annual trademark review process to the corporate calendar to ensure maintenance of existing trademarks, to identify new trademarks for which the protections of state or federal registration should be sought, and to identify any terms used by the company not likely to be protected by trademark law or which may give […]

Written by on August 24, 2023